The new recesionista fashion movements

So which fashion camp are you?
Are you part of the 'Die Hards', the 'New Modests' or the 'Reformed'? According to a new survey carried out by 'Vogue' and 'YouGov', the recession has shifted the fashion customer mind set, and although we are shopping leaner, greener and smarter than ever before, we still need to feed our fashion habit. Quality is of vital importance during these tough times, but women still want to look good. As one survey respondent commented, 'It's OK to be redundant- but not OK to look redundant!'

'Die Hards' are not directly effected by the recession and are feeling financially confident. They are aware that there are a large amount of people who are in a less comfortable position then themselves, and they don't want to be seen to be rubbing their noses in the fact that they are still doing quite well. The Die Hard recessionistas are interpreting this period into a new pared down trend, they are still investing in quality, trusted heritage brands, but seeking out the more classic and less ostentatious of designs.

'The New Modests' are smart shoppers. They are want to look good, but are investing more in quality classics that they love, rather than feeding their fashion thirst with frivolous purchases that have a short shelf life. They will however purchase a few key statement pieces to update an otherwise classic wardrobe.

'The Reformed' are the swots of shopping. They are putting more time and effort into shopping then ever before and have a much more thrifty attitude. They will search out the bargains and see where they can get styles cheaper. They are ditching their designer threads for more main stream, yet quality high street brands, allowing them to look stylish without splashing the cash.

So which ever fashion camp you belong to, it seems that your not going to let the recession cramp your style.After all looking good makes you feel good, and with all the doom and gloom in the media, we need all the help we can get.